This is the last project done in university that presents a thorough picture of the current sustainability market in Lithuania. The fashion business is congested, and industry executives claim to assist sustainable development and address global warming issues. The most common reason for this trend is a rise in consumer environmental and social crises. Creating a new market-challenging fashion rental service brand based on thorough market research and consumer insights might fit into the larger discourse about the need for more brand transparency and ethical enterprises. The primary goal is to raise awareness about sustainability and educate Generation Z about the detrimental impact of the fast-fashion business. The findings contribute to the development of a trustworthy rental business, which has the potential to open many doors for innovative and sustainable market locations in the Lithuanian sector.

 

Overall, the project covers the creative process and serves as a beginning point for the growth of the Mint Rental business. In addition, it is meant for potential Mint Rental renters and collaborators to demonstrate the concept and the option to add Mint Rental to their portfolio. The idea is supported by mock-up visuals of the brand.

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